Onwards and upwards for YouTube

Seems like YouTube are all about innovation at the moment. Not only are they how hosting an O2 academy channel on their website to add to their already wide range of channels including 4od and channel 5, but they are also looking to expand their advertising which may include sponsorship. It looks as though the future is going to be pro-footballers running up and down the pitch with the YouTube logo on their chests. I quite like the idea to be honest. My favourite thing about the website is making information and entertainment more accessible to people. YouTube are also pioneers in allowing people to share videos for free and gives so much power to the consumer and the average Joe. Anyone can be a star on YouTube....need I mention Rebecca Black? But on a serious note. I say well done YouTube – maybe one day you will take over the world by charging people to view video...but for now I am keen to keep an eye on this vastly growing company and can’t wait to see what they do next.